You need to make great videos that the YouTube audience (and algorithm) loves.
But like they say in sports, simple does not mean easy.
I've spent the last 6+ years figuring this out firsthand. I built my own channel to 650,000 subscribers in one of the most competitive niches on YouTube, working with brands like Masterclass, Notion, and Starbucks along the way.
These days, I specialize in working with sports organizations and bringing them to #1 in their market.
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What We Do
Most sports organizations are already good at content. Your short-form is solid, your production team knows what they're doing, and you have the stories. But almost nobody in sports has figured out long-form YouTube.
The problem is most sports organizations don't actually understand YouTube.
Getting YouTube right takes a level of execution, feedback, and strategy that most organizations just don't have in-house. That's why YouTube is full of sports channels posting content to an audience that never grows.
You know YouTube can become a growth engine, but you don't have the time, the know-how, or the systems to make it work.
Right now, you're likely dealing with at least one of these:
You're losing control of your own story
When a parent, fan, or recruit searches for you on YouTube, they're finding third-party clips, random highlights, and content you didn't create. The narrative about your program is being written by everyone except you.
Your content budget disappears every 48 hours
When a parent, fan, or recruit searches for you on YouTube, they're finding third-party clips, random highlights, and content you didn't create. The narrative about your program is being written by everyone except you.
You're falling behind and you can't see it yet
When a parent, fan, or recruit searches for you on YouTube, they're finding third-party clips, random highlights, and content you didn't create. The narrative about your program is being written by everyone except you.
Who we Work With
We work with a focused set of clients where the ROI on YouTube is direct and measurable
Sports Academies
Turn YouTube into your most powerful enrollment tool. Parents decide on your program before they ever call you.
College Athletic Departments
Build the media presence that wins recruits in the NIL era. Recruiting is marketing now.
Sports & Wellness Consumer Brands
Stop renting audiences through creator deals. Build an asset that drives sales and compounds over time.
Performance Franchise Brands
One YouTube presence that lifts every location and becomes your strongest franchise recruitment tool.
How It Works
We don't teach you YouTube strategy and hope you figure it out. We install a complete YouTube operating system inside your organization — and by the end, you're viewed as the obvious choice in your market.
Phase 1
Weeks 1-3
We audit your channel, competitors, and market to understand what is working, what is missing, and where the real opportunity is.
Phase 2
Weeks 4-6
We define the creative direction. 2–3 repeatable formats, title and thumbnail systems built to win the click, and a creative framework your team can follow independently.
Phase 3
Weeks 7-10
We work alongside your team or production partners to turn strategy into high-quality videos. We direct your editors, review every video before it goes up, and own packaging end-to-end.
Phase 4
Weeks 11-12
We lock in the repeatable process, define clear roles, and build the publishing system so results compound long after the engagement ends.
How It Works
Apply
Fill out a short application so we can understand your organization, your current YouTube presence, and what outcomes matter most to you.
Strategy Call
If there's a fit, we'll get on a call to map the opportunity, walk through the install, and answer every question you have before anything is signed.
Install Begins
Once we're aligned, we move fast. Within the first week, your system build is underway and your channel is already being repositioned.
Testimonials
Testimonials
What's Included
This is a unique opportunity that’s not available anywhere else. If I work with you, I won’t work with anyone else in your county. That’s how confident we are that we’ll take over your market.
We meet every week to set the exact direction for your channel so nothing is guesswork.
We tear apart your channel and your competitors' to find exactly where the opportunity is.
Custom content structures designed around your organization that your team can execute week after week.
We build and test every packaging element to maximize clicks from the right audience.
We manage your editors directly so you never have to touch post-production.
We track what actually drives enrollment, recruiting, and revenue — not views and likes.
One YouTube video becomes clips, posts, and newsletter content with no extra recording required
Fast answers, real feedback, and no waiting on email chains.
New thumbnails, titles, banner, and icon so your channel looks the part from day one.
Meet Gen
About the Founder
Gen Kimura is a former D1 athlete who spent just as many hours on the field as he has on YouTube. Over the last 6+ years, he built his channel into the top 0.1% on all of YouTube, pulled in over 100M+ views on long-form content, and earned high six figures.
He's also been on the other side of the table — developing shows and formats with channels like Jubilee (11M subscribers) that have generated over 3 billion views. He's helped creators and brands scale their YouTube, taking channels from 500 to 50,000 subscribers.
But he kept noticing the same thing. Sports organizations have some of the best stories in the world and almost none of them are doing anything with YouTube. Agencies that work in sports don't understand YouTube.
YouTube strategists don't understand sports. Gen sits right at that intersection.
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Frequently Asked Questions
Still have Questions?
Do you handle filming and production?
We're the strategic layer, not the production team. We design the formats, direct your editors, own the packaging, and build the system. Your team handles recording (1-2 hours per week), and editing stays with your internal team or contractors we help source. If you don't have editors or designers, we'll find them. We have a network of vetted production partners we source, vet, and manage on your behalf.
Is this right for us if we already have a content team?
Yes — in fact, it works best that way. We're not replacing your team, we're giving them a system to execute against. Most internal teams are capable; they just don't have the strategic direction or packaging framework to make YouTube work.
We've tried YouTube before and it didn't work. Why would this be different?
Because most YouTube attempts fail at the strategy and packaging layer, not the production layer. Good content that's poorly titled, poorly thumbnailed, or built around the wrong formats won't perform no matter how high the production quality is. That's exactly the gap the install fixes.
Do you only work with one organization per market?
Yes. We partner with one organization per market, per conference, or per product category. If we're building your YouTube system, your direct competitors don't get access to the same playbook.
Are you an agency?
No. Agencies sell labor and create dependency. When they leave, the knowledge leaves too. We install a system your team owns. By the end of 90 days, you have documented processes, defined roles, repeatable formats, and a publishing cadence that runs whether we're involved or not. Most clients choose to keep us on for ongoing strategic direction, but you're never locked in.
What's the time commitment on our end?
Minimal by design. We ask for 1–2 hours of recording per week (which can be batched) and one designated point of contact for approvals. Everything else is on us.
Can we start with something smaller, like a pilot?
YouTube is a compounding platform. A 30-day test doesn't give you enough data to judge anything. You'd be making a decision based on 4 videos, which is like judging a new hire after their first week. The 90-day install is designed to get you through the learning curve and into the part where results start compounding. That's why it's 90 days and not 30.
What happens after the 90 days?
You'll own a fully documented system your team can run. Most clients choose to continue with a monthly optimization retainer for ongoing strategic direction. Either way, you're not dependent on us to keep it running.
What results can we expect?
It depends on where you're starting, but the system is the same one that built a 650,000 subscriber channel and has driven over 100M views on long-form content. YouTube is a compounding platform. Month 2 builds on month 1. The organizations that commit to weekly publishing and follow the system see results. The ones that treat YouTube as something they'll get to when things slow down don't.