Most sports organizations are already good at content. Your short-form is solid, your production team knows what they're doing, and you have the stories and the access. But almost nobody in sports has figured out long-form YouTube.
The reasons why are simple. Getting YouTube right takes a level of execution, feedback, and strategy that most organizations just don’t have in-house. That's why YouTube is full of sports channels posting content to an audience that never grows.
You know YouTube can become a growth engine, but you don't have the time, the know-how, or the systems to make it work.
Case Studies
Who we Work With
We work with a focused set of clients where the ROI on YouTube is direct and measurable
Sports Academies
Turn YouTube into your most powerful enrollment tool. Parents decide on your program before they ever call you.
College Athletic Departments
Build the media presence that drives revenue and wins recruits in the NIL era. Every college has to start thinking like a media company now.
Sports & Wellness Consumer Brands
Stop renting audiences through creator deals. Build an asset that drives sales and compounds over time.
Performance Franchise Brands
One YouTube presence that lifts every location and becomes your strongest franchise recruitment tool.
Professional Sports Teams & Leagues
Turn your YouTube from a dumping ground to a year-round fan engagement and revenue engine.
Phase 1
Weeks 1-3
We audit your channel, competitors, and market to find the audience you're missing and where the real revenue actually lives.
Phase 2
Weeks 4-6
We define the creative direction. 2-3 repeatable formats and thumbnail systems built to win the click, and the kind of series a sponsor can attach a budget to.
Phase 3
Weeks 7-10
We work alongside your team or production partners to turn strategy into videos worth watching. We direct your editors, review every video before it goes up, and own packaging end-to-end. The quality is what turns a viewer into a recruit, a ticket buyer, or a sponsor.
Phase 4
Weeks 11-12
We lock in the process, define clear roles, and build the publishing system so the channel keeps compounding revenue long after we're gone.
How It Works
01
Apply
2 min
02
Strategy Call
45 min
03
Install Begins
Immediately
Testimonials
Meet Gen
And The Field.
Gen Kimura is a former D1 athlete who spent just as many hours on the field as he has on YouTube.
Over the last 6+ years, he built his channel into the top 0.1% on all of YouTube, pulled in over 100M+ views on long-form content, and earned 7 figures across his own channel and others.
He's also been on the other side of the table, developing shows and formats with channels like Jubilee (11M subscribers), which have generated over 3 billion views. He's also helped creators and brands scale their YouTube, taking channels from 500 to 50,000 subscribers.
But he kept noticing the same thing. Sports organizations have some of the best stories in the world and almost none of them are doing anything with YouTube. The execution gap in sports is massive, and nobody was closing it. Agencies that work with sports organizations don't understand YouTube. YouTube strategists don't understand sports. Gen sits right at that intersection.
That's exactly why he started Watch Time Labs. A done-with-you partnership for sports organizations, led by himself and a team that’s obsessed with making your channel work.
What's Included
We meet every week to set the exact direction for your channel so nothing is guesswork.
We tear apart your channel and your competitors' to find exactly where the opportunity is.
Custom content structures designed around your organization that your team can execute week after week.
We build and test every thumbnail, title, banner, and icon to maximize clicks from the right audience.
We manage your editors directly so you never have to touch post-production.
We track what actually drives enrollment, recruiting, and revenue — not views and likes.
One YouTube video becomes clips, posts, and even newsletter content with no extra recording required.
Fast answers, real feedback, and no waiting on email chains.
Full content-to-revenue makeover of your YouTube channel.
Frequently Asked Questions
Do you handle filming and production?
We're the strategic layer, not the production team. We design the formats, direct your editors, own the packaging, and build the system. Your team handles recording (1-2 hours per week), and editing stays with your internal team or contractors we help source. If you don't have editors or designers, we'll find them. We have a network of vetted production partners we source, vet, and manage on your behalf.
Is this right for us if we already have a content team?
Yes — in fact, it works best that way. We're not replacing your team, we're giving them a system to execute against. Most internal teams are capable; they just don't have the strategic direction or packaging framework to make YouTube work.
We've tried YouTube before and it didn't work. Why would this be different?
Because most YouTube attempts fail at the strategy and packaging layer, not the production layer. Good content that's poorly titled or poorly packaged, or built around the wrong formats won't perform no matter how high the production quality is. But ecen that’s just the surface of what it takes to succeed on YouTube. That's exactly the gap we fix
Do you only work with one organization per market?
Yes. We partner with one organization per market, per conference, or per product category. Now this will depend case-by-case, but if we're building your YouTube system, your direct competitors don't get access to the same playbook.
Are you an agency?
No. Agencies sell labor and create dependency. When they leave, the knowledge leaves too. We install a system your team owns. By the end of 90 days, you have documented processes, defined roles, repeatable formats, and a publishing cadence that runs whether we're involved or not. Most clients choose to keep us on for ongoing strategic direction, but you're never locked in.
What's the time commitment on our end?
It will depend on each client, but minimal by design. We’re the fractional YouTube CEO layer that handles the work, coordination, and strategy it takes to drive results. The first 90 days will take the most time commitment, but as long as we have one designated point of contact for approvals, everything else is on us.
Can we start with something smaller, like a pilot?
YouTube is a compounding platform. A 30-day test doesn't give you enough data to judge anything. You'd be making a decision based on 4 videos, which is like judging a new hire after their first week. The 90-day install is designed to get you through the learning curve and into the part where results start compounding. That's why it's 90 days and not 30.
What happens after the 90 days?
You'll own a fully documented system your team can run. Most clients choose to continue with a monthly optimization retainer for ongoing strategic direction. Either way, you're not dependent on us to keep it running.
What results can we expect?
It depends on where you're starting, but the system is the same one that built a 650,000 subscriber channel and has driven over 100M views on long-form content. YouTube is a compounding platform. Month 2 builds on month 1. The organizations that commit to weekly publishing and follow the system see results. The ones that treat YouTube as something they'll get to when things slow down don't.
This is a unique opportunity to dominate your market, conference, league, or rivals. If I work with you, I don’t work with your competitors. That’s how confident we are that we’ll take over your market.
